summer, sand + architecture...

We're celebrating the last days of the beach season by sharing one of the most unique, innovative, and engaging architectural models we've come across in a long time...

Hope you enjoy this short introduction to the EYE Film Institute Netherlands (2011) as much as we did!

Created with 4 projectors on a 12m2 scale sand model of the yet to be build model of the new film museum. Every projected This is the test version of the sculpture, 4-sept-2009 Artist : Theo Watson Sculpture : The Sandfactory Art director : Thijs Biersteker Copy writer: Karian Weijers Creative Alvaro Sotomayor & directors: Carlo Cavallone Sound design : Theo Watson Wieden+Kennedy 2009

For more information on the national film institute, located in Overhoeks, Amsterdam, visit the official website and take a look at the time lapse video of actual construction of the new design, completed fall of 2011.

Enjoy!